If you’ve been in business for any length of time, there’s a good chance you’ve found yourself in an ‘O’ state of mind at some point when it comes to marketing and branding your products or services.
That is, you’re either Obsessed with finding the newest thing that will bring the customers (and the revenue) in the easiest and the fastest, or you’re Overwhelmed by all of the options.
If you fall into the first category, it’s easy to try anything and everything and not feel like you’re getting anywhere. If you fit in the second one, it’s even easier to try nothing at all.
Neither option is the best option.
However, there are some very simple, very doable ways you can start building and communicating your brand – we call them brand builders with benefits – and chances are, you’re already doing these to some extent, so why not tweak them and make them even better?
3 Easy Ways to Add Brand Builders with Benefits into Your Everyday Business Marketing
An AWeber survey from last year found that 91% of SMB (Small Medium Business) owners are also the primary marketers for their businesses. For many of the SMB owners we talk with, that means they generally rely on the things they’ve found that work, and it’s often a combination of word of mouth, ads (meaning they spend $$$) and a hope and a prayer that their FB page reaches who they’re trying to reach.
So here’s a question we often ask our clients:
Does your brand build your business… or does your business build your brand?
Here at Roaring Rooster, we believe the answer to that question is both. The ideas below are quick, simple, and can be done as quick as in the next hour, or within a day.
What are you waiting for?
Brand Builder #1: Your Email Signature
This sounds like a no-brainer, doesn’t it?
Consider some quick stats:
- 91% of all US consumers still use email
- More customers are acquired with email than social media; 40 times that of FB and Twitter combined
- Email prompts purchases 3 times more than social media and the average order is 17% higher
But even though email is still king, business owners still aren’t taking advantage of an obvious brand builder like the email signature.
Some quick tips on ways to make your email signature stand out… in a good way:
- Use simple & consistent colors.
- Include a call to action.
- Include a video link.
- Include social media.
Brand Builder #2: Your Business Website
Studies have shown that 80% of people will research a company on the web before making a purchase decision, usually by visiting the company’s website.
Having a website establishes credibility. Having a good website can establish customers.
One study revealed that roughly half of small businesses don’t have a website, or rely solely on social media channels, or review sites like Yelp. But there’s a problem with this approach: you have no or very little control over messaging.
Some quick tips on making sure your website is at its very best:
- Identify your customer’s need and answer that need on the front page of your site
- Create multiple opportunities for connection and make it easy for customers to get in touch with you
- Use landing pages that focus on one product or one service
- Start an email list so you can keep the conversation going
Brand Builder #3: Lead Magnets
So how do you get people to sign up for your list to keep the conversation going who aren’t your relatives or your friends?
By using a lead magnet – attractive content or product that entices someone into trading their email address for what you’re offering. This can be as simple as a one-sheet or an infographic or more complex like an ebook or a video series.
Some quick tips on what you can offer as a lead magnet:
- A free download sample of your product or trail of your service
- A checklist that helps meet a customer’s need related to your business
- A hurricane preparation checklist
- Fall fashion do’s and don’ts
- Holiday decor 101
- Computer maintenance
- Car maintenance
- Exclusive deals
- Free shipping
- Case Studies
So there you have it – 3 quick ways you can start building your brand and creating great communication with your clients and customers. And if you’re looking through the list above and still scratching your head on how to do it, we’d love to talk to you more about how we can help. Take a look at the services we offer or drop us a note and let us know what questions you have.